01. Launch Strategy

Recrafting a brand

Seeking to highlight that change was happening, the club's new ownership sought to undertake a brand refresh. With a new name and logo underway, Matchplay led a photography and video initiative to help the club showcase its new four seasons approach, as well as the fact the club is family-friendly.

02. Web Design

Web focused

Previous ownership hadn't utilized the club's website in years, and it was in dire need of a refresh that reflected the new brand. The new website utilized video in multiple ways, reflecting the engagement of the membership and highlighting the multi-faceted appeal of the Pulpit Club’s two magnificent golf courses.

03. Communication

Reaching out

With two courses in different locations, the Pulpit Club sought to provide a heightened guest experience for a club that had two Top 20 golf courses in Canada. Working directly with the golf operations staff, Matchplay created a fully responsive digital guest package that could be forwarded to each individual visiting the club, making a strong first impression.

04. Social

Socially engaged

At the height of the pandemic, the goal was to connect with a very engaged golf audience. By utilizing the newly shot video and photography, Matchplay led a paid social campaign that generated hundreds of new member leads, and filled tee sheets for the years that followed.